Beach Bar Tomić, Biševo — visual identity
A visual identity for Beach Bar Tomić on Biševo, built around a mark that connects food with the seaside setting and developed for consistent application.
A mark between the sea and the table
Beach Bar Tomić operates in a strong island setting, so the identity begins with a simple visual connection between food and the sea. The illustration of a fork touching the waves above the name creates a clear, memorable mark, while the typographic contrast gives the name character and visibility.
A system designed for real applications
The core black-and-white version is joined by colour and illustrative variants that extend the identity beyond the logo itself. From clothing and an apron to a menu and promotional materials, the elements remain flexible enough for different surfaces while retaining a shared island character.
Photographic series
The mark and its applications
Visual identity: Stjepan Tafra, 2024.
Result
A compact, adaptable visual system that connects the Beach Bar Tomić name with Biševo and supports distinctive, consistent use of the mark across formats.