Visit Jelsa — destination website

A tourism portal for Jelsa that brings together practical travel information, places, events, gastronomy, cultural heritage and island stories, making it easier to plan a stay on Hvar.

Client
Jelsa Tourist Board
Year
2020
Status
Active project
Location
Jelsa · Hvar island
Panoramic view of Jelsa on the Destinations page of the Visit Jelsa website.

From information to a sense of place

Visit Jelsa is more than a list of beaches, addresses and seasonal notices. The platform connects trip planning with a sense of place: alongside essential information, visitors find clear paths to destinations, events, gastronomy, cultural heritage, activities and stories that explain why Jelsa is worth returning to.

Navigation shaped around the journey

A large amount of content is organised through clear entry points — news, guides and information, destinations, events, gastronomy, experiences, the gallery and the blog. The structure does not ask visitors to understand the Tourist Board’s internal organisation; it lets them begin with their own question: where to go, what to do, where to eat or what is happening now.

Jelsa within the wider Hvar landscape

Dedicated pages for Jelsa, Vrboska, Pitve, Humac, Ivan Dolac, Zavala and other places widen the view beyond a single point on the map. The destination becomes a connected network of villages, coves, cultural sites and landscapes, with enough practical detail for planning and enough context for each place to retain its character.

Panoramic view of Jelsa on the Destinations page of the Visit Jelsa website.

A calendar that follows the season’s rhythm

Events have their own clear, browseable space for concerts, local festivals, cinema, sports and educational activities, and programmes for children. The calendar is not a secondary item hidden in the navigation; it is one of the main ways visitors discover Jelsa’s rhythm and plan a visit around a real experience of the place.

Events calendar on the Visit Jelsa website.

Heritage, gastronomy and everyday information

Cultural heritage, the Za križen procession, wine, olive growing, restaurants, beaches, sustainability, maps and service notices live within the same system. The editorial layer does not separate “attractions” from everyday life: a visitor can move from a major heritage story to the precise practical detail needed on the road.

Za križen procession and Jelsa cultural heritage page on the Visit Jelsa website.

Content for the season and beyond

The content is organised to follow seasonal changes while retaining longer-lasting information about the place. News and events can change from day to day, while destination, heritage, gastronomy and blog pages remain useful before a trip and after returning home.

Blog and editorial stories on the Visit Jelsa website.

Result

Visit Jelsa works as a public digital guide for planning a stay and discovering the destination. Visitors can begin with a place, event or practical detail, then continue to experiences and heritage stories. The portal gives the Tourist Board a flexible editorial structure for keeping content up to date throughout the year.

Credits

Web design: Luka Duplančić. Development: Stjepan Tafra. Client: Jelsa Tourist Board.

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